MINA
Mina is a creative tech company based in Saudi Arabia, developing culturally rooted content and campaigns that merge innovation with storytelling. Working closely with institutions shaping the future of the Kingdom, such as King Salman Park Foundation and Green Riyadh, the studio crafts visual narratives through video production, photography, and digital media. My role spans concept development, creative production, and the curation of cohesive brand experiences across platforms.
LUCIKA
Lucika is a Croatian ceramic artist whose practice explores the tactility of natural clays and the quiet poetry of handmade form. The visual direction for her product photography, artist portrait, and Instagram presence was developed with careful attention to styling and composition, reflecting the raw, grounded playfulness of her work. The result is a cohesive visual language rooted in materiality, slowness, and organic rhythm.
SUTON
Suton is an interdisciplinary event series held in Croatia from 2019 to 2021, merging architecture, site-specific 3D mapping, and contemporary music. Curated with a focus on spatial experience and sensorial layering, the project brought together a range of audio-visual artists, installations, and collaborations. Developed in partnership with the Academy of Applied Arts Rijeka and supported by the City of Rijeka, Rijeka 2020 – European Capital of Culture, and the Rijeka Tourist Board, the series positioned itself within both the local and international cultural landscape. My role spanned concept development, artist curation, and event management.
PLODINE
Plodine is a leading Croatian supermarket chain known for its wide selection of over 30,000 food and non-food products. My role included creative production and art direction for billboards and digital campaigns, aligning visuals with the brand’s identity. F&B product photography for web, print, and in-store materials encompassed set design, lighting, retouching, and detailed prop and food styling.
